Smart Beaches: technology as a tourism marketing tool

Objective Burma was a group from the eighties that sang “Desidia at the edge of the sea”.  Today the theme would be “Wi-Fi on the shore”, in fact, it is already in fourteen Spanish beaches. And is that even in this environment we can disconnect at all. Two and a half hours a day is the average of mobile phone use during vacations. Maybe smart beaches incorporate a proxy for corporate mail, who knows!

Connectivity and technology are ubiquitous in our lives also at this time of year. We are no longer attracted by the “beach t-shirts” even if they allow us to book a table at the beach bar, or inventions as healthy as the “tattoo” that alerts us when we have been exposed to the sun too long, according to the recommendations of the World Health Organization.

Every time we are more demanding and demand more intelligence to our environment. In this blog we have talked a lot about smart cities, the connected field, we have referred to the ports of the future and also intelligent stations. This summer a new beach model appears on the horizon.

Safer and safer boats, lifeguards that can receive alarms if a swimmer approaches a dangerous area or vacationers who are suggested an emptier cove to avoid saturation of others are some of the possibilities.

In it, drones become the best co-workers of lifeguards, artificial intelligence helps quantify the number of bathers and predict occupation to act if necessary, sensorized buoys transmit information about the quality and danger of water, and the data is displayed in the corresponding flag type (red, yellow or green). Thanks to the IoT deployed along the coast you also get information about ultraviolet rays or wind speed … And bathers can see all this information in real time in a few panels of a meter and a half – effective marketing at the foot of a towel -, on the web pages of the town halls and their smartphones.

The idea is that this connected network of smart devices that collects and exchanges data of different nature extends from the ocean to the city’s parking area and contributes to sustainability, efficiency and a better experience for residents and tourists.

One of the strategic projects that rehearse is that of the Office of Smart Tourist Destinations of the Valencian Community (DTICV). It pursues “a new beach model more inclusive, accessible, sustainable and with more advanced services for the user”, in which a multidisciplinary research team works. It is being tested in Benicàssim, Gandia and Benidorm and seeks to reconvert these prime tourist destinations into intelligent tourist destinations, based on co-responsibility and public-private cooperation and citizen participation.

IoT, big data, artificial intelligence or cloud are some of the necessary technological tools that should be implemented to improve the management of these spaces. The pilot consists of a low-cost prototype that transmits data wirelessly, which is then analyzed to obtain indicators of interest, which will allow innovative tourism management of the beaches. Thus, technology becomes a tourism marketing tool.

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Ruchi Singla
An enthusiast writer with years of experience, who loves to create beautiful thoughts into words. She writes with a zeal and enjoys reading vogue with a good cup of coffee when not writing. Ruchi is working as a content writer for many businesses, helping them gain an extra edge over their competitors. As a content writer, she is responsible for enhancing engagement and traffic on the blog by brainstorming exciting content ideas.

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